View Single Post
Old March 3rd, 2019 #22
O. Pierce
Junior Member
Join Date: Dec 2018
Posts: 40
O. Pierce
Default newcomer

It's not technically a neologism, but about 6-7 years ago, the Canadian government and banks started using the term "newcomer" to refer to immigrants in advertisements on bus stations and billboards. I suspect that this decision came from someone on high because so many organizations started using it all at once. 250,000 annual newcomers sounds friendlier than 250,000 immigrants.

There is a ton of racemixing in Canadian bank ads, too. I think at least 50% of the couples in them are mixed race. I even saw a fagpair in a TD bank ad in a light rail station, and that was almost 10 years ago.