Originally Posted by Brian Stone
Anyway, one of the tenets of NLP is the importance of how language can be used to guide thought. Developing a vocabulary for your ideas is therefore important because it promotes patterns of thought that are associated with the ideas you are promoting. Once people develop positive patterns of thought associated with you, they are obviously more likely to think highly of you and your product or service.
Silly stuff, in my view. In any case, my interest is producing effects, making the reader conscious of what he hadn't considered before. Plant doubt, move reader closer to White.