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February 17th, 2022 | #1 |
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“the marlboro story” 1969 philip morris big tobacco advertising campaign leo burnett agency
PeriscopeFilm
This 1969 color “puff piece” on the history of the Marlboro cigarette brand chronicles the origins of one of history's greatest ad campaigns. Made as a brag piece, the film also illustrates how the Philip Morris Corporation preyed on consumers during the 50s and 60s by shifting their branding and advertising approaches to suggest hazy links between tobacco use and masculinity. The faces of the businessmen behind the brand’s “cowboy” image are revealed in promotional interviews (TRT: 25:04). |
February 17th, 2022 | #2 |
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February 18th, 2022 | #3 | |
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February 18th, 2022 | #4 |
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February 18th, 2022 | #5 |
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February 20th, 2022 | #6 |
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Cigarette ads were banned from television in the US in 1971, so I am old enough to remember them. I certainly remember the theme from The Magnificent Seven used in the Marlboro ads.
When I was in grade school, the anti-smoking campaign was in full swing. I remember watching a parody film, probably based on The Marlboro Story, about the tobacco industry. Their version of the Marlboro Man went something like, "He knows he can get lung cancer and die...but he's too tough to care!" Also, every executive of the fictional tobacco company in the film was a chain smoker except for the chief executive officer, who was a non-smoker.
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February 20th, 2022 | #7 |
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Comrade Ray, this parody movie you mentioned seems to be pretty crazy , and it must have been inspired by the movie The Marlboro Story...
Here in Brazil, cigarette advertisements on television were banned from the end of the year 2000, and since 1996, commercials of the type could only be aired between 9 pm and 6 am. I spent my childhood, in the 1970s and 1980s, here in Brazil, seeing cigarette advertisements like this one for the Hollywood cigarette, from the year 1985, that I posted in this thread. I never became a smoker. |
February 26th, 2022 | #8 |
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