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August 19th, 2018 | #1 |
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Qantas launches diversity campaign amid Sky News boycott controversy
Qantas launches diversity campaign amid Sky News boycott controversy The 60 second spot opens with a monologue from Hugh Jackman on the importance of diversity and the Australian spirit, as he strolls along Sydney’s Maroubra Beach. Qantas says the TVC is part of the airline’s “longstanding support for equality and inclusion.”“We carry over 50 million people a year from all walks of life,” says Qantas group executive, Vanessa Hudson. “We have over 30,000 people working at Qantas who represent a cross section of the community. We don’t all think, look or act the same and that’s a huge asset.” https://www.marketingmag.com.au/news...ews-diversity/ |
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